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Old November 27, 2015, 07:57 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,346
Default WEIRD Barter Marketing at TAX LIEN Auctions

Thanks Gordon,

I agree with the Author of "Millionaire Next Door" - Dr Tom Stanley. Top Sales people should think of Any Affluent Group That Gathers in the same
Place Regularly - as an OPPORTUNITY.

Thus the people assembled
at Tax Lien Auctions are PROSPECTS. (What you sell them is up to you.)

Here's
what
We
Sold
them...

We Got a Call From Perry who said, "I've been attending Tax Lien Auctions.
And spotted an opportunity. But I need your Copywriting help."

Ever been to a Tax Lien Auction for
private homes?

You show up to a cold, unfurnished, empty room.

The State Official calls out the House ID # - and the bidding starts.
And you pay right away. For houses you never see.

The uncarpeted room echoes.

People standing around - shuffling their feet.
Not looking at each other. Each person or investor team standing
10 feet away from the next.

And
Attempt is made
by the county or state to TELL you anything about the house
you are bidding on.

NO WAY to Figure out which house is a better investment.

BUT
THAT
IS
EXACTLY
What Perry
was Selling.

INSIDER KNOWLEDGE.

Perry Had figured out a way
to PRE-INVESTIGATE before investing.

Turns out Perry wanted to hand out a 2 page letter Persuading
the Tax Lien Investors in the room to GIVE HIM THEIR MUNNY to invest.

GUTSY, right?

My SALES LETTER explained that
Perry investigated each Tax Lien House on the bid list.

So.

***IF you wanted to AVOID Purchasing a house with expensive
leaks in around the chimney. Or a leaky roof.

***ByPass a house with a 10 foot wide hole cut in the floor at the front door.
Hidden by a carpet over the hole.

***SKIP the house the owner used as a kennel for his dog.

THEN Give your Munny to Perry
and for a Small FEE. He would use your munny
to invest in SAFE HOUSES - that he had investigated.

So you didn't LOSE YOUR SHIRT
on a badly damaged house.

20% of the Investors in the room
signed up. My Report - also shared Perry's Track Record.

We Showed PROOF - in other words.

=========
=========
This is Barter Cuz No munny Changed Hands.

I wrote the letter - No Charge.

It was a Challenge.

An Offer that you hand
to a Stranger - face to face.

THAT IS TOUGH.

Perry Invited me to spend a week at his parents house in an Illinois
Gated Community - while we Tested Headlines. (So I got a mini Vacation - no food or hotel bills.)

PLUS Perry Later
hired me for a couple more projects.

And I added my Copywriting FEE for Freebie #1
to the bill.

I've visited several Gated Communities.

THIS ONE WAS WEIRD and COLD inside.

a - Every mailbox the same
b - Curbs all the same color
c - Grass all the same length
d - No cars parked on the curb
e - Armed Guards at the Gate
f - Huge fence with Electric Wire along the top
g - I went for a couple walks with Perry's mom. Didn't SEE anybody at all.
Nobody walking. Nobody driving. Very strange.

Thanks,
Glenn

P.S. - Perry made so much munny he purchased a 4-plex. An apartment
building with 4 units.

HOWEVER -
Perry and I no longer work together.

Turns out Perry's Idea of "Investigating Tax Lien Homes"
their owners didn't pay taxes on meant...

BREAKING and ENTERING!