[Glenn]

Thanks Michael,

Your Headline and Subhead do not TALK to a specific Niche of people.

Question I - Are most of your diet supplement buyers men or women?

If Men -

Harvard Medical School just mailed millions of letter out
with this headline on the envelope.

MEN -- What Should YOU Do?
...For Back Pain...
...For Prostate Protection...

I'm putting their headline in my Gary Halbert 3 by 5 MAGIC HEADLINE Box.

Question II - How old are the biggest group of your buyers?

Important.

I had a client running a successful radio ad for A Pain Relief Analgesic rub Product.

New city -
New Radio Station -
Suddenly the ad bombed.

CLIENT COMPLAINED.

I CHECKED the Radio Station Demographic.

(Which they give out FREE)

Mostly young folks listening during Rush hour.

WRONG Radio Age NICHE.

WE
SWITCHED
to a different Radio Station - Golden Oldies

WHAM - Thousands of orders coming in.

You need to provide MORE INFO before
I can Help you BEAT your current Headline.

You
are set up for A/B Split Testing - right?

Glenn