Be creative in how you approach webmasters.

I tend to delete the broken link emails I get without reading much (if anything) in the email.

Why? Because most people haven't visited my site or maybe even checked whether the links they claim are broken actually are.

And also because they're on rarely visited pages on the website (lots of link pages were created for SEO purposes and are buried in the site structure) so it's a trade-off on time and effort.

So give me a really powerful reason why I should even fire up the page editor and change something.

Now...

If the email told me I was losing money because my affiliate link was broken, no longer earning me money and here's a link to an affiliate program I could swap it out to...

... you'd have much more chance of getting my attention!