Quote:
Originally Posted by ron lafuddy
Good find, Dien.
This idea is similar to Gordon's postcard.
The university is the "host".
The advertisers get to trade on the "implied endorsement" (referral) of the host.
They also get access to the customers in an exclusive and unique way
that isn't available anywhere else.
The ad prices could easily be doubled.
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Hi Ron,
That's a great connection... I didn't see that.
I was in a chat about entrepreneurship about a week ago...
I said, whatever I do, I try to do it in a way that's "WIN/WIN"...
If it's not "WIN/WIN" I'm not interested...
Why?
It's a long term view...
Sure, maybe I can do a "win/lose" type of deal - where I win, and the other guy loses. But they'll never want to deal with me again...
I'd rather make money over, and over, and over... Rather than just once...
These things are all "WIN/WIN"... Whether the restaurant placemat deal, or the postcard deal...
That's what makes them great...!!!
By the way, I think people can detect your "mindset"... Certainly, smart, successful people can. It's not hard to tell if someone has a "WIN/WIN" mindset... or a "screw you" type of mindset...
If they know you're a "WIN/WIN" type of person, they'll be happier to work with you... And use their resources. Their money, their intelligence, their contacts!
And... that's valuable...
Okay, better get off the soapbox, before I slip...
Best wishes,
Dien