Thanks, Dien - I don't know if you follow (or have even looked at) Michael Kors on Instagram??
https://www.instagram.com/michaelkors/
Having got the followers, I don't suppose it's difficult now to market new collections and ideas .....
I am staggered when I see that one picture
https://www.instagram.com/p/BCa31Zbn...by=michaelkors has almost 73,000 likes and several hundred comments .... and I haven't looked particularly deeply into the account.
Definitely powerful stuff!
Margaret
ps
https://twitter.com/sowpub - good tweets and loads more followers than me :O)