Profitability and marketing
Hi Brenda,
Hey thanks for the response!
If I sell the manuscript as an ebook at a price of $29.95, and sell 100 copies a month, I'll gross about $3000 per month. Nothin to sneeze at.
However, if I give the book away in condensed ebook form virally (limited redistribution rights), in exchange for email and mailing addresses and permission to contact the people in the future, I'll have a highly targeted list of people interested in marketing knowledge. In each ebook will be an order form for hardcopies of the original handwritten manuscript. Sort of like using the product as it's own "back end".
As we know, the "list" is the key to long term profitability.
Other back end products could be CD ROM's, courses, video's of interviews, audio programs, all marketed to the list of already interested prospects.
Just one of the ideas I'm throwing around.
Have I sparked any ideas? ;-)
Lurk
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