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Old April 17, 2016, 02:21 AM
DarrenS
 
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Default Re: THE shortcut to copywriting success is...

Quote:
Originally Posted by GordonJ View Post
KNOWING all people are preoccupied and self-involved, you write to their preoccupations.

Help Mary get what SHE wants. (THE mission statement).


But, the sooner you help Mary get what she wants, the sooner you benefit from your words.

but, you have to know what she wants, and get away from what YOU want,

How do you know or find out what she wants? This is a pretty big key to the process also.
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