Right now, I have to write a business proposal...
A business proposal is not just a proposal - it also has to persuade. You want them to read it and say, "Yes! we gotta do this!"
If it doesn't persuade... It's useless!
So, how to start?
I often start with Axel Andersson's / Denny Hatch's 7 emotional triggers... You can read about them in Denny Hatch's book,
"Method Marketing."
Why? It's to make sure I have the emotional appeals... and I'm not appealing to just logic!
(It's best to have both.)
In a regular promotional piece, I also generally follow the
AIDA formula... Attention, Interest, Desire, and Action.
Where possible, I like to put in as much "proof" as possible. This adds credibility. A lot of people don't realize how important this is!
Anyway... Here are 27 copywriting "formulas" which could help your persuasive writing!
The 27 Copywriting Formulas that will Drive Clicks and Engagement on Social Media
https://blog.bufferapp.com/copywriting-formulas
Okay... time to stop procrastinating, back to writing the proposal...
Best wishes,
Dien