The Stronger Together candidate has opened mouth and inserted foot with her basket of deplorables remark. Add to that her husband, although not as widely reported, bashed the "coal" people the day before and we get what would normally be thought of as a pair of dumb s****.

However, the saviors from on high (media) have once again swarmed around her in a protective cocoon. I think there is a lesson.

She ignores the hell out of the media as well as abuses them yet still enjoys Secret Service grade protection. So, I propose all the current marketing "stuff" being spewed is incorrect.

A true marketer should be abusing his customers rather than catering to them. A business person should keep his customers at a distance and only grant them entry on a limited basis and only for a short period of time.

It seems to be a winning formula for one mass marketer operating at the national level. Maybe the deplorables and coal people can learn something.