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Old June 22, 2001, 08:19 PM
Dien Rice
 
Posts: n/a
Default The EXCEPTION is....

I wrote:

> For example, doctors, lawyers, these people
> are all SELF-EMPLOYED. If a doctor stops
> working, he stops making money. This is true
> of most experts who are selling their
> expertise.... There may be exceptions (but
> I'd have to think about it)....

I think here's the exception (or at least one of them)....

Those experts who "capture" their expertise in some way then stop selling their time....

All the experts you see on Oprah are like that. For most of them, at some stage, they were selling their expertise by selling their time.... (Through classes or as consultants.)

However, by the time they appear on Oprah, most of them have some kind of product out -- whether it's a book or a video. Once you do that, then you stop selling your time, but begin selling a product....

I guess that's the exception to what I wrote earlier -- it's the way how to convert your situation as an expert to change from selling your time, to selling a product.... :)

- Dien