Quote:
Originally Posted by unpinkpanther
Of course you'll put up ANOTHER ad to attract
investors!
Wow! I must be tired from looking at the laptop
screen all day...
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Hi unpinkpanther,
Good contacts are a kind of toll position...
By "contacts" I don't just mean you can look them up in a phone book. I mean you have a relationship with them...
For example, if there's a guy, call him Joe, who's a multi-multi-millionaire, and wants to invest some money. Let's also say you have a friend, Wendy, who has a startup company making money, but she needs more investors.
If you call Joe up, and he's never heard of you before, what's the chance he's going to listen to your proposal? Probably pretty close to zero!
But... If Joe knows you and trusts you, and you call him up with a proposal, what's the chance he'll at least listen to you, and consider what you say? It's a heck of a lot better!
These relationships are a kind of "toll position"... Because they are not easy to get, and it takes time to build up many of these kinds of relationships. But, they can be valuable... They are literally worth money, if you know how to use them (in a way where you don't "burn" them, which usually means taking a "win/win" approach)...
I hope that helps to answer your question!
Best wishes,
Dien