Quote:
Originally Posted by unpinkpanther
Amen!
One thing I've picked from here is the need to
keep plodding on at the fundamentals, and
letting the results take care of themselves.
I also try to compare online "concepts" with
the real world to help me see through some of
the "solutions" being peddled today.
For instance, if I owned a brick-and-mortar
shop, I won't pay someone to send people who
said they like my product to pass in front of
my shop.
Neither will I pay someone to get people to
enter my shop, nor will I pay someone to take
note of how long the prospects held my goods
in their hands...
Just goes to show that a lot of downright
silly "business metrics" fog up people's
thinking and keeps them from staying with the
good ol' boring fundamentals
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Well, many businesses, of the brick and mortar variety pay for advertising, and keep track of metrics, but I get what you are saying.
The four parts of the NPGS Formula are:
Prospect
Product
Promotion
Media
Each has equal weight. I start there when evaluating a business' marketing. And even online.
Who is the prospect. Where, how, when.
How does the product work for them.
What is the INTERSECTION I create for them.
What media is used to best fit the prospect at the right time.
Metrics are important, and with Internet Marketing, so much software available, it saves time, so we don't have to crunch the numbers, which is the reason computers took hold (in the form of calculators).
Also, many Brick and Mortar types could improve and increase their business if they used metrics more than they currently do.
In the last 40 years, I haven't yet found anything to beat the NPGS formula. But, I'm still looking.
GordonJ