Quote:
Originally Posted by GordonJ
Well, many businesses, of the brick and mortar variety pay for advertising, and keep track of metrics, but I get what you are saying.
The four parts of the NPGS Formula are:
Prospect
Product
Promotion
Media
Each has equal weight. I start there when evaluating a business' marketing. And even online.
Who is the prospect. Where, how, when.
How does the product work for them.
What is the INTERSECTION I create for them.
What media is used to best fit the prospect at the right time.
Metrics are important, and with Internet Marketing, so much software available, it saves time, so we don't have to crunch the numbers, which is the reason computers took hold (in the form of calculators).
Also, many Brick and Mortar types could improve and increase their business if they used metrics more than they currently do.
In the last 40 years, I haven't yet found anything to beat the 5 Tips For Getting The Most Out Of Online Training . But, I'm still looking.
GordonJ
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I agree with you, if only they track the
right kind of metrics.
I still find it hard to see the value in such
"vanity metrics" as "followers" and "Likes" and
even "views".
About the NPGS formula, I'm assuming the
Promotion/INTERSECTION refers to maybe some
kind of "bait" to attract the prospects.
Any scientific method to craft a bait that's
likely to draw the prospect into the funnel?
Thank you