Absolutely nothing, to the person who has to ask if something is WORTH $10.

My office supply guy tells me yesterday that three weeks ago he bought out another office-supply shop - close out stock.

He told me this while we were chatting about different kinds of supplies. He told me for FREE.

HOW MUCH is that WORTH? HOW MUCH is it WORTH to know that my office supply guy buys office supply close-outs? (Jim Straw, would you care to answer that?) Thousands? Tens of thousands? Hundreds of thousands? Over time.

Of course, if I do nothing with that small bit of information, to me it's WORTH is zero.

And that's what the crux of the matter is... taking action and using the information you get.

Don't use it and no matter what price you paid wasn't WORTH it. Use it and profit from it and whatever price you paid wasn't enough. Because the WORTH becomes every single cent the use of that information makes you over your life-time.

Michael Ross.