Originally Posted by GordonJ

Ok fellows, let me take a deep breath. Some real life examples first.

I have a friend who is Prez of a small business, which has just upgraded to EXCEL 2016 and his people need some training. So, if you live in Akron, OH area you might Google Excel Training and you would find:

https://www.certstaff.com/trainingca...16-level3.html He would pay 315 per student and either send them to a class on the schedule, or he could pay about the same to have them come to his business (which he would not do, again--bad experience).

https://www.onlc.com/outline.asp?loc=OHAK&ccode=WEXL16 Here is where he would pay between 295 to 345 and again wait UNTIL there was a class.

See he has two problems, waiting for a class, which he can't afford to do, OR paying a premium to bring in an onsite instructor. You will find a range between 250 to 425 dollars for this class, and it is somewhat typical, although Excel is the highest priced usually of all MS Office training.

Now, meet Joe. A former instructor I worked with at New Horizons Computer Training Center. Joe is a Freelancer. Up to date on all the most used business software. Joe will teach this class to one person for 199. Personal attention and instruction, on site or off. He will do up to 5 people at once, for 150 each.

Joe, one of thousands of certified MS Office trainers, can pick up 750 bux for his one day training and be available ON DEMAND. At only 150 per person, he kills the training center on price because he doesn't have overhead or advertising costs.

NO overhead or
NO advertising costs (customer acquisition) Why doesn't Joe advertise?

Because I do it for him. He charges me 99 per student, and if only one, 150. Joe was let go from New Horizons when they closed down. Again, there are thousands of Joes and Josephines in your area, check craigslist.

So, by having spent a little time letting small businesses know we can do an ON DEMAND training, for a lower cost, and do it at the convenience of the business, we can kill the fixed operations. Now when I say I, read that as one of my JV partners, a RETIRED executive secretary, a neighbor, who spends about 15 hours a week on the phone scheduling private workshops.

OK. Joe keeps plenty busy, he can get 395 on his own if a biz or person needs training like, now. He considers that a decent pay day for his 6 hours of work. Joe can make 500 for the same 6 hours saying the same thing over and over to different people, IF he lets me "book him", being a MIDDLEMAN and all.

Using Other People's Time, and skills, and some direct response marketing, this is a pretty darn simple business model.

TWO: My chatteling course. Anyone here could use a book at Amazon as the "course book". I'm putting together a class based on Cialdini's latest work, PreSuasion, the best book out there. Students will have needed to read the thing before the class. So, Cialdini gets a book sold, my students have paid for the courseware and I add my 50 years of selling to the class. Win/WIN/WIN for all of us.

In the chatteling case, I could easily license my courseware to a person who would be allowed to use it in their promotions or advertising and I would provide the ready to use courseware for them. Again, the simple thing is to use what is already out there and adjust it.

BUT, before ya all go off becoming Zillionaires with this thing, you have to either do one or a few yourself OR begin to find your staff (freelancers, 1099ers who can deliver the goods).

Again, like in most businesses GETTING CUSTOMERS, is a huge cost of doing business. This is why I keep suggesting testing ads on Craigslist and getting to know your area.

I know people who can teach, instruct and one good source is my local High Schools, we have 4 of them. One teacher I had in school, and he taught computer sciences, he was always looking for some quick cash gigs.

So, pull the reins back and slow down the horses.

Training can be a one man gig, teaching what you know to one person (like golf instruction).

You can get several people in a workshop, like my Think And Reach Par, where several golfers LEVERAGE MY MONEY.

I could put the workshop on audion (done that) and just sell it. OR, I could license the J-Swing and TARP to other golf instructors on a year to year basis, where they woud be able to use the branding for their own golf business.

So, hopefully, I answered your questions. You scale up via other people, but it costs money in some cases. You do JV, if you have a network of people who will consume your training en masse.

I'll try to answer all questions you might have.

But, let's leave the calculators down, and think of GETTING STARTED before you build the next Subway of training, OK?

Gordon Jay