Quote:
Originally Posted by GordonJ
There is a lot missing, as far as information goes. A post? Where? Is it a facebook page targeting Nigerian employment?
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Yes, it's a Facebook Page
https://www.facebook.com/alignacademy
I've pinned the post to the top of the page. It's the top post you'll see when you visit the page.
Quote:
Originally Posted by GordonJ
You have a link, to where? NO one has hit the link? What are they liking?
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The link is on the post. From Facebook's stats, only TWO people clicked the link, which takes the visitor to a page on my site
Quote:
Originally Posted by GordonJ
I just don't get the whole process. Who are you targeting? Why?
Where on facebook will you find them? What is the end result, what do you want them to do?
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The process in a nutshell:
I'm targeting people interested in career-building skills
I targeted the prospects based on the 6 most populous cities in my country and with the interests
-Smartphones
-Job hunting
-Scholarship
-Career
Age:
30 - 65+
Gender:
Male & Female
The expected flow is:
1. Prospect on Facebook sees post in his/her Facebook timeline
2. Prospect clicks through the link on the post and gets redirected to my site
3. Prospect (now site-visitor) reads the copy on my site and clicks through to the form in the CTA
4. Prospect fills the form
When all that is completed, I should now have leads interested in specific career-building skills.
With that, I'll have a clear idea of the type of training courseware to work with in creating specific training
There are now well over 950 "Likes" yet only 2 clicks to the link that redirects them to my site and NO leads.
With these results, I know I'm missing something.
Please what is missing?
Thank you