Quote:
Originally Posted by unpinkpanther
As you may have noticed, I actually did TWO
posts on the same day.
And my main focus was actually on the first
one, which was to promote a FREE report on
raising capital. The picture I used there had
a much prettier face (to me) so I hoped more
people would respond.
You can imagine my shock when the "career"
post started getting MUCH more attention,
which just proves what GordonJ said somewhere
about the jobseeker market never going out of
style.
I'm going to tweak both posts and even a few
things on the site and update the house.
Thank you for the wise counsel!
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You have products to sell (they need some sizzle)...
You have a big market, maybe too big, maybe separate men from women, younger from older. Narrow the targets. The hottest jobs in Lagos for young women. Best opportunities for men over 50, that sort of thing.
A little spit and shine on the products, a little copy about each product and how the academy will help them.
Say you get a 25 year old guy looking for a career in IT, you have to be able to get him to tell you that in some way, as fast as you can.
So, not all doom you have a basic framework to build on, now get your goal of what you want your people to do clearly in mind, and you have several niches within the market, address them differently. But congrats for having done this much, just keep working on it and keep adjusting for RESULTS and have a way to measure those and give yourself the time to build it.
GordonJ