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Old November 3, 2016, 10:53 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,462
Default Re: Advice for marketing a print newsletter

Hi Georjina,

I also wanted to mention a few words about copywriting...

Someone in the business needs to be able to do copywriting or be good at sales, I would say. People usually need to be convinced to spend their money, because they have many options to spend their money on... Otherwise, you could struggle to make sales.

I see copywriting as really the science of persuasive psychology, as applied to commerce. There are things that work, and things that don't, and people have tested and tested these things a million times over the past decades... It's good to learn what works!

I think developing your copywriting/sales/persuasion skills are "assets" that will "pay off" for you for the rest of your life...

I've used my own copywriting knowhow for many other things, as well... For example, I've helped my wife draft persuasive emails to her boss, when she wants a change in relation to her work. She has a pretty good "success rate" - and it's all by using the psychology I learned from studying copywriting (I carefully choose which "emotional hot buttons" to "push!")... In another context, I used my copywriting skills to write a letter to help a business I'm involved with to win a potentially highly lucrative contract...

So, if you learn it, there are many other places you can apply those skills too, that you probably haven't even thought of yet...

In fact, learning these skills could completely change your life, for the better!

Best wishes,

Dien
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