Quote:
Originally Posted by Dien Rice
What was the tape for? In a private conversation with a friend, Michael Jackson once explained... The purpose of the tape was...
"To make everyone wonder."
Again, Apple (under Steve Jobs) was another master company using the power of mystery in its marketing. Everyone would wonder what the new, latest fantastic announcement would be. The security of their secrets was air-tight - to keep up the mystery!
When the big "reveal" came every year, reporting on the latest Apple devices flooded the media...
Now... I gotta do a better job of using this myself... 
Best wishes,
Dien
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...
how do you know where to draw the lines?
Isn't it possible that you could be
mysterious to the point of even keeping your
prospects wondering what exactly you're all
about?
Is there any way of knowing what to reveal and what
to tease with?