Hi Jim,

Fantastic point you make, and a great reminder. So often, we get caught up in "tactics, techniques, tricks & strategies," that we forget about the underlying fundamentals of marketing that have worked for over a century, and will still work next century!

I attended Kennedy's conference in April in Phoenix, and he touched on this very topic. We also touched on a related topic, which is very powerful, which is the concept of "object mailing."

Some of the attendees reported incredible results by inserting a relevant object into their direct, offline pieces to get their prospects' attention!

Thanks again for the reminder. I'd love to discuss marketing principles any day.

Best,

Jesse

> In the June, 2001, issue of his "No
> B.S. Marketing Letter," Dan Kennedy
> reported that one of his Gold Members had
> sent out the exact same sales letter by both
> email and snail mail ... to the very same
> mailing list. -- Guess what? -- The paper
> & ink version out pulled the email
> version 3 to 1 ... on top of the response
> from the email.

> As I have often said ...

> You can make a fortune in mailorder without
> ever doing any marketing on the Internet -
> BUT - you can't make a dime on the Internet
> without knowing, understanding & using
> mailorder marketing methods.

> Just shows to go ya ...

> Jim