[unpinkpanther]

… I've never heard of "takeaway selling"

By anti-marketing, I meant the guy was almost sounding as if he didn't really want you to buy, yet somehow kind of "telegraphed" the sale.

I'll love to learn more about "takeaway selling"

Thanks

Originally Posted by SecretAgentMan

I don't think that it's a study in anti-marketing at all! Marketing has everything to do with what works. What doesn't work isn't marketing and what does is.

The fact that he "pulled it off" means that it works. It means that there is something of value there to be understood.

I think his success has everything to do with takeaway selling. Takeaway selling is probably one of the least-understood methods of selling, yet it is also one of the most powerful.

In fact, I think I am going to start a thread about takeaway selling because it is a subject that I find very interesting. Please look out for it soon!