Quote:
Originally Posted by Dien Rice
Hi,
Ah, I didn't realize those bit.ly links had a short lifespan!
I'll try to find it again, and post it again... I'm traveling this weekend so it could take me a day or two...
If you consider yourself an entrepreneur, you'll want to check it out... 
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Okay, unfortunately what's happened is that the file I had linked to has disappeared, and is no longer online...
Here's where you can find more information...
First, a post I wrote about this a few years ago...
http://www.sowpub.com/forum/showthread.php?p=28430
A short article about it, from Harvard Business Review (HBR)...
https://www.alumni.hbs.edu/stories/P....aspx?num=2602
HBR will sell you the case study for $8.95, which has all the details...
https://hbr.org/product/r-r/an/386019-PDF-ENG
Bob Reiss also writes all about it in his book, "Low Risk High Reward" (which you can find at your favorite online bookseller)...
Sorry the link isn't there any more... But it's worth knowing about, if you want to know how to create value while putting up little or no money...
Best wishes,
Dien