> Thanks for providing an immense resource
> with your web site over the years, Michael!

> In my view, you're one of the most
> knowledgeable business types around....

Thanks for your kind words.

> What you said in your note was that most of
> what works online are versions of what's
> already worked offline.... Man, you're
> right! I didn't think of that!

I hadn't sat down and thought about it either, until...

> I
> don't know if our recent talk of leverage
> here has affected your thinking,

I found out about my client's expansion.

My thoughts were alreday headed in the direction I've taken. Her results where the straw that broke the camel's back, so to speak.

Having made that tentative decision my mind then needed to find evidence to justify the action - as it always does with all decisions we make, which is why it's easier to up-sell after the decision to buy has been made then it is to sell the whole thing in the first instance (little decisions lead to bigger decisions as our mind backs up the decisions we make - decide on emotion back it up with logic).

What my mind presented to me, by way of back up, was the evidence of what works online has first worked offline. With plenty of examples to prove it.

And to further cement the decision, I announced it publicly.

As I don't announce every little thing publicly - my announcement carries a lot of weight.

> All the best with your "move"!

Thanks.

> And also thanks for the great tips in your
> note! :)

You're welcome.

Michael Ross.