Hi Dien:

I assume you mean that they get leads from the classified section? A two-step approach.

The dream of every marketer is to make money with the following ad...

"Great Correspondence Course only $995. Send money order only to PO Box..."

How does their ad read?

Thanks,

Leo

> There is one business I know of here in
> Australia which successfully sells
> correspondence courses from the classified
> section of the newspaper, nation-wide. Their
> courses are not cheap though -- a shade
> under $1000 per course....

> I guess they can afford to have a low
> response rate, because their profit margin
> must be huge. They wouldn't need much
> response to be profitable! I'm sure they're
> successful, though, as I've seen their ads
> in the paper repeatedly every week for
> several years....