Hi Leo,

> I assume you mean that they get leads from
> the classified section? A two-step approach.

> The dream of every marketer is to make money
> with the following ad...

> "Great Correspondence Course only $995.
> Send money order only to PO Box..."

> How does their ad read?

Yes, you're right, they sell with a two-step approach.... (I forgot to mention that part!)

I don't have a copy of their ad handy, but I'll dig through the weekend paper and find it. (They have several classified ads every week, for their different courses....)

As you know, it can be a good exercise to keep track of the different ads which you've notice have been repeated. That's because a regularly repeated ad means a successful ad.

Many say that newspaper classifieds don't work.... But clearly some do.

- Dien Rice