Gordon wrote -

> Do You Make These 10 Financial Mistakes
> That Can Mess Up Your Life? might be a
> little stronger appeal, but you'd have to
> test.

And of course that headline is a great twist on a headline that was on one of the longest running ads of all time. The headline was "Do You Make These Mistakes in English?" Besides Gordon, does anyone know who wrote that ad? Do you know what the ad sold?

BTW, no fair peeking in any of Joe Sugarman's books. *g* I'm not sure but I think he might have reproduced it in one of his books.

Rick Smith, "The Net Guerrilla"


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