Dien, one of my favorite books about Mr. Buffett is "Of Permanent Value The Story of Warren Buffett" By Andrew Kilpatrick. It's quite a read at about 636 pages, but excellent! .. Josh

> Hi Josh,

> Thanks, your comment's made my day. :)

> Warren Buffett is one of my personal
> heroes.... I learned about his investment
> technique from "The Warren Buffett
> Way" by Robert Hagstrom, Jr., but
> there's a whole slew of books out now....
> That one book has made me tens of thousands
> of dollars. I had to put in some effort to
> understand it though. Often, it's what you
> do with the knowledge that counts. :)

> As I said earlier, Warren Buffett doesn't
> like the efficient market hypothesis. So he
> looks for areas where there isn't an
> "efficient market" -- and TWO of
> the best places to look are monopolies, and
> strong brand names.

> That's because these companies have
> "market power" -- they are less
> subject to competition, and have more
> control over the prices they can set.
> They're not badly affected in the "down
> times" unlike other businesses. People
> need or want their products, and there's
> only one place to get it, so generally
> they're happy to pay whatever price the
> company charges.

> When you look at these two areas for your
> investments -- especially if you look at
> companies which are already profitable and
> are growing -- you can start to reap big
> rewards. :)

> - Dien Rice




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