> Hi Rick,

> I was thinking about the one on long copy,
> even long copy on a single page....

> When I read that, what popped into my mind
> specifically was Marlon Sanders' web site,
> www.amazingformula.com -- an example of
> long copy on a single page which appears to
> be successful.

> As long as what you're saying is interesting
> enough to your target audience so that
> people keep reading!

> What do you think?

> - Dien

Dien,

Many "gurus" say the long letter works better, especially off-line. Net marketing gurus seem to be leaning toward one or two page websites if you are trying to sell something...of course, that "one" page can be a mile long, too.

If you can keep pulling your reader deeper into your sales message as you go along, more can be better. But if you start to bore your reader, he may click away before he gets to the buy button. To avoid that, you can insert several "buy" opportunities throughout the text giving your reader a chance to "buy now" before he thinks of bailing out early.

The one-page proponents say concentrate on just one product or service and go for the jugular...sell, sell, sell. All of the free content is for your portal page with links to individual mini-sites where you sell your products. Quick introduction, quick sell, quick close, and instant delivery.

Instant gratification...microwave lifestyle. Life in the fast lane...don't you love it!

JDB


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