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Old October 16, 2020, 02:23 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,421
Default How to create an info-product when you're an ignoramus...

Quote:
Originally Posted by GordonJ View Post
https://marlonsnews.com/

Brief video from Marlon Sanders, if you are interested in creating fast, easy and simple info products.

It is the first video as of today, Oct. 15 2020 HOW TO GET MONEY IN THROUGH MARKETING
Hi Gordon,

Thanks for sharing this... great video!

The thing I got most out of it is the business model he used in his collaboration with Elaine Floyd...

As I understood it...
  • Elaine Floyd was the expert in the topic of the product. Marlon knew little or nothing about this specific topic.
  • Marlon interviewed Elaine Floyd for 3 hours, and recorded it
  • He got the interview transcribed
  • I believe that was the product (the interview, probably audio, plus the transcription)
  • The "deal" was Marlon Sanders would write the sales page
  • Then each of them would sell the product independently... Elaine could use the sales page Marlon wrote (which Marlon would use too)...
I thought that was an interesting model!

It also shows the "leverage" you can have if you know copywriting and marketing...

Best wishes,

Dien
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