Quote:
Originally Posted by MikePT
And the SRDS data in the book 7 Steps, even being quite outdated, I bet it didn't changed drastically.
Thanks Gordon.
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Actually, it has changed DRASTICALLY. There are only a handful of useful LIST BROKERS these days, and maybe as high as 80% of those lists generated by mail order, are no longer out there.
Lists today, like you'll find at nextmark.com and other online list brokers, offer more email lists, which work well if you can get them on a list (one of the purposes of the APV site), and then you have permission to market to them.
The SRDS isn't as useful as it once was. It has been a DRASTIC change for remote direct marketers, successful ones have transitioned into multi-channel marketing and leave the direct mail to house lists and back ends. Very little front end, or cold offers being made these days via lists.
But then too, just having lists is only part of it, you still have to create a PROMOTION which converts to it.
Gordon