Dien,

I have to agree with what you said that I said ;>)For me, the right market is paramount to the success of whatever you're selling.

Get the market right and you can fumble everything else and still make money, but have the wrong market or something that your market doesn't even want and then sometimes nothing can save you.

Of course every aspect of the campaign, must be of reasonable quality, but if the market's wrong, then it's all for nothing.

A common problem with people who want to make money from their own efforts, is the love product.

They find a product or develop one that they just love, their love for it blindsides them and they can't see that while they might love it, there just isn't a market for it, or the market's too hard to reach or too small or worse case scenario, they’ve got no money.

And that brings me to another important, yet usually neglected point.

Pricing

Most people who want to make money from their own efforts usually not only find the product first, but select one that is often so low priced they can never even hope to make money form it.

You know the one’s I’m talking about, the $20 product where you need 1000 sales just to break even. Now I know there are millionaires out there who’ve made their fortunes from low priced products, but if you had the chance to sell something for $200 or $20 would you really choose the $20 product?

Some will say that when starting out you should start low priced and work your way up or have a range of products covering low and high prices, but product development and the marketing of something takes time, so why spend the time developing something for $20, when you could develop something for $200?

There is a psychological reason for why, but I’ll save that for another day.

Writing a sales piece for a $20 product takes the same time as one for $200.

The point I’m trying to make is that not only should you find a hungry market, but you should make sure they are affluent enough to afford what you have for sale.

A friend of mine is a used car salesmen who started out selling cars under $5000. Then 3 years later he got the opportunity to work at a Mercedes dealership. And guess what? When comparing the two, he said that the low end spent more time deciding, more time haggling, more time getting the money together and generally it took more of his time to make the sale.

But at the Mercedes dealership, 90% of the customers already had the money, knew which model they wanted and were ready to buy.

Were the Mercedes people better people? No, but they made better customers, Better customers as in having the money and knowing what they want. But affluent customers and high priced products isn’t for everyone and it all comes down to the barrier.

So when you’re deciding on who to target, make sure they can afford what you have for sale.

Jeff

But what about Bill Myers? Well, not only does he subscribe to the idea of selling high, but if you haven’t heard or don’t know, he’s finally back online in a personal way. Yes, after God knows how long, Bill Myers Online is taking subscribers from the 1st of September. This isn’t an ad for him, but as a past subscriber, I've found he not only knows what he’s talking about, but has a proven track record walking the talk.