Hi Gordon,

> So I say the MOST IMPORTANT part is where
> you actually DO the test, the moment of
> action that lets you ask in someway, in
> some shape, in some form...

> for the other guys money That is the
> most important part, asking for the money. [....]

> but for me, and I must say, this is only MY
> opinion the most important part of any
> Remote Direct Response campaign is when you
> somehow, somewhere, sometime say...

> GIVE ME YOUR MONEY.

> That is the singular most important part.
> And the part that gets the least done too by
> the amateur or wannabee.

Gordon, that's an interesting comment....

I think the reason why this is so hard for many people is that they lack SALES experience!

I know that one piece of advice you've given many times over and over is to GET sales experience!

Now, my sales experience is small (but at least it's not zero).... and I know you can't make a sale unless you ASK for it. And it's true in print too.... You have to ASK for the order....

"SHOW ME THE MONEY!"

Thanks Gordon, great point!

- Dien