Hi Kit,
I purchased Secrets of the Big Dogs in the first few weeks of it starting. The ebook encourages you to participate in an MLM scheme. The principle is that you join a number of different programs linked mainly to FFA pages, all providing a potential residual income, and promote them by selling the book.
The ebook is web based and contains your affiliate links to all the programs featured.
The 'secret' is supposed to be that the 'big dogs' are making money hosting FFA sites rather than using other marketing methods.
It is possible to make money on the programme, but like anything else it's not easy unless you're prepared to stick with it for the long haul and work your nuts off. Don't be misled by the hour a day claims. Any online business person will tell you that's pure fantasy.
The downside is that every man and his big dog seem to be promoting this product at the moment. I've seen some ezines carry as many as 3 classifieds for the same thing in the same issue. Some ezines won't even accept ads for it anymore.
To make it work you either need a large group of friends and associates, some creative marketing ideas, or deep pockets to pay for targeted solo and banner ads.
If you have any more questions just drop me a line.
Jeff McCall
editor of Success Lines
[email protected]