> Without seeing the ad, I'd guess you are
> offering a "collectible", and MOMS
> buy these by the ton for their sons or as
> gifts.

> ONE ad isn't a fair test, run the ad for a
> year and then you will have quantifiable
> results.

> A "war" product would be a gun,
> knife, or tank. Coins are a different animal
> altogether.

> Were they NAVAL coins? Even then, were they
> tageted toward certain types of crafts? Like
> aircraft carriers, or deystoyers, or
> submarines.

> Veterans are very NICHE oriented, they don't
> buy WAR things per se, it has to somehow
> relate to their experiences. Their units.
> The ships they served on.

> I'd love to see the ad you ran Mike, when it
> came out and all.

> I bet if you had a segmented list of
> subscribers, and had coins that were more
> targeted to them, you'd get different
> results.

> I disagree that it was an OBVIOUS target
> market.

> Gordon Alexander

Gordon,

You could be right...that may not be the obvious market, but the one paying my salary for the job thought it was and I had to at least test it to make him happy at least for a little while! ("He who has the gold makes the rules").

But really, I agree with an earlier post of yours that "timing" is important...actually I think timing is far more important than the target audience. Not in all instances but enough to say so.

I look at the "Miss Cleo" phenomenon right now, hey I don't believe in the stuff but obviously
the timing was right for a well marketed tarot reader. The "Crossing Over" guy...John Edwards, his timing is pretty good to.

Take care,

Mike Winicki