Quote:
Originally Posted by GordonJ
How to Make Your Computer as Easy to Use as Your Telephone
This multi million dollar ad headline targeted the exact same market.
So, which of the money making tricks can be repurposed, or how about the secret hacks to make using your Mac easier, or how to do the webinar, video part of being a Mac user.
I see the mistake of trying to SELL your idea, rather than finding out first, what people want. This guy is a great resource, maybe you can reconnect with to find out what they really want to know, THEN, create a product or a two hour seminar, he could even host, for free to his buyers. You share your hacks with them.
I think the approach was wrong, do you see it that way Millard?
Gordon
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Gordon,
I see your point. Since I think marketing a lot of the time, that is what I focused on. Talk about a beginner mistake ! (Slaps forehead)
It does make more sense to teach a number of benefits most folks don't see when they purchase a Mac. I can easily talk to the owner of the store and ask what all these seasoned citizens use their Mac for.... and go from there.
I appreciate the fact that you take a 30,000 foot view of things and can observe the things we overlook.
Thanks Gordon !