Thanks Gordon.
Interestingly, what I read about Jeffrey Lant I liked.
I've been putting off reading some of his stuff because Gary Halbert demoted Jeffrey Lant in his newsletter.
And about the great Drayton Bird, do you have any opinions?
Drayton Bird worked for David Ogilvy, and he's a gentleman. Drayton responded gently and thoughtfully to me a few emails I sent him. For me it's the stereotype of the English gentleman.
His copy is full of charm.
By the way, interestingly, this Amazon reviewer that reviews several classic copywriting books, reminds me you Gordon. Seems as like you, he is too a copywriting encyclopedia, even rated Jeffrey Lant's Copy Cash 5 stars:
https://www.amazon.com/gp/profile/am..._gw_tr?ie=UTF8
MikePT