Richard,

I kind of ignored AIDA for a long time.... I thought, "that's old hat."

Then I read something you wrote about it, and it really got my attention. I realized that I hadn't really understood it.

I hadn't seen a true in-depth explanation as you've given.

It's easy to say "Attention, Interest, Desire, Action" but it also needs to be explained (as you did, thanks!).

The main part I hadn't understood was the "Desire" part. How do you get people to salivate for your product? Even a long list of benefits won't make people droooool with anticipation....

I know there are many theories about the "Desire" part of AIDA. Some say "Add bonuses!" Others say other things....

Richard, do you have any more to add regarding the "Desire" part of the AIDA formula?

It's the part that interests me the most....

It's the part about getting that feeling, "I can't wait to have it!" (I've had that feeling, and I'm sure you have too....)

Cheers,

Dien

P.S. I'm sure "Remote Hypnosis" will also explain this.... I've only seen about half of it so far, and I'm already drooling for the other half.... :)