Gordon wrote -

> He has tested, tested, tested.

Another important point not immediately clear at first glance.

> But what you see is state of the art.
> Charles figured that not everyone has a
> website, but everyone has e-mail (who is on
> line) and built his affiliate program that
> way.

An *excellent* way to run an affiliate program and one that most marketers miss.

> Did you by any chance hit one of the links
> to his competitors? The marketing
> "strategy" being touted by the big
> guys?

No. I missed those. I'll obviously need to go back for another look.

> The reason I send people to study the site,
> because it has a totally integrated approach
> and as you have pointed out, there are some
> things that a person seeking to do well on
> the Internet could learn from.

> Thanks for taking the time to go and see
> what is really there, a PROFITABLE and
> constantly improving web site.

Well worth the visit.

An additional comment on your statement about the visual nature of the web site. Linda Caroll contends that as the web "grows up", having visual images becomes more and more important. Yes. Content is still king but you have to get people to stay there long enough to read it. Her contention is that if you don't have a captivating visual image to make them want to stay and read your content; they're gone faster than you can say "Sqaure One Workshops". She must be doing something right. As I mentioned on the phone, she's done web sites for some of the most well known names in online marketing. Those are some of the reasons she's redoing "The Net Guerrilla" site. *g*

Rick Smith, "The Net Guerrilla"