Gordon, thanks for reminding me of a few things.
You were right. I do like to help business owners make more cash.
I usually have to go a ways away from my local area simply because it is tourist, and almost all the businesses are chains.
But there are PLENTY of local businesses around me that I can talk to when I want. Most of the folks I talk to are owner-operators, which is exactly who I want to talk to about improvement. Too much hassle with corporate deals.
Most local business owners who are looking for more customers, business etc. can be found at BNI meetings or local functions. However, when I go into a store that is local and BUY something, the owner is apt to talk. Although another secret is that I buy items I want over time, so I develop a relationship.
Ha! Kind of like stealth consulting.

Gotta do my research.
Of course, now it is more me wanting to do it rather than having to do it. (It's the game)
Now that I think of it, it has always been the game for me.