FOUR lists:
ONE: Roy Garn... the Fatal Four from MAGIC POWER OF EMOTIONAL APPEAL
Money.
Romance/Sex.
Self-preservation.
RECOGNITION.
TWO: Drew Eric Whitman... CA$HVERTISING the Life-Force 8
1. Survival, enjoyment of life, life extension.
2. Enjoyment of food and beverages.
3. Freedom from fear, pain, and danger.
4. Sexual companionship.
5. Comfortable living conditions.
6. To be superior, winning, keeping up with the Joneses.
7. Care and protection of loved ones.
8. Social approval.
THREE. Robert Cialdini... INFLUENCE, the Six (7) Weapons of Influence
Liking.
Authority.
Commitment and Consistency.
Scarcity.
Reciprocity.
Social Proof.
And UNITY, added in his follow-up book PRE-SUASION
FOUR. Blair Warren... FORBIDDEN KEYS, turned into his one sentence on persuasion.
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies. Again, ala list:
Encourage their dreams. You can do it, I believe in you.
Justify their failures. Not your fault, here is why.
Allay their fears. ME too scared, the THIS will help.
Confirm suspicions. Yes, it is true, you were right to think that.
Throw rocks at enemies. Instant rapport is had with a common enemy, find one or CREATE one.
And also from Blair Warren: What HOLDS attention...determines action.
OK. All the influence and persuasion knowledge you need to get what you want from other people.
Now Use a tool, known as the PictoGrigm of Persuasion, seen here:
https://www.dropbox.com/s/joeqrh5y1w...81%29.JPG?dl=0
All of the above from the lists, would go into the Pyramid above the TARGET'S head, on the right side, the person inside their own bubble of PREOCCUPATION.
YOUR job, as a marketer/salesperson/influencer//persuader, is to crash their bubble, get and HOLD attention, until they do what you want them to.
Using the four lists above give you a clearer idea of how to do this.
Or you could spend 20 years reading all the books, and learning on your own.
If you have specific case uses, I'll give it my best shot to answer.
Gordon
P.S. If there is anyone reading, who would like to "professionalize" the POP, make it either interactive or just a fill in the blanks document, and want to polish it up...I'll write a hotsheet report and you can sell them via a jv, let me know
[email protected]