Hi Gordon,
After reading your post, I realized another angle on "satisfaction"... which is...
Many businesses do not inquire about satisfaction.
Which means that if you do...
You'll stand out from the pack!
Undoubtedly, the customer will be more impressed... and as well as feeling good about it... they'll also be more likely to buy from you again in the future...
Best wishes!
Dien
Quote:
Originally Posted by GordonJ
AIDCAS
Attention
Interest
Desire
Conclusion
ACTION
S A T I S F A C T I O N
Some abbreviate to AIDA, I prefer mine. Why? Because without the satisfaction you may have created a one off deal, or a one time customer.
How do you know if they are satisfied? ASK THEM.
Glenn O has give us ample examples of BRIBES, and getting feedback to enhance and improve your product, so search through his many posts and find some gold you can use.
A buyer should never go more than few days without some follow up, FEEDBACK IS THE MARKETER'S JOB, not the customers.
So, to build your business, get customers, ASK THEM, and then if satisfied, make more offers.
I am ALWAYS amazed at any marketer, even one with only one sale a week, who does not follow up with his/her customer to check on their SATISFACTION.
Shortcut the AIDCAS formula if you want, don't shortchange your buyers.
Gordon
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