Hi Gordon,
I like your (very important) discussion about TRANSACTIONAL VS RELATIONSHIPS in business and marketing...
I think, for any product, there is going to be a relationship element, but of course it will differ depending on how it's done!
A person may never speak with a salesperson from Apple (for example), but they still may feel like they have a "relationship" with Apple if they love the products...
Even if they never communicate with you directly, anyone who buys any info-product written by Gordon Alexander will start to feel like they have a "relationship" with you... Through your writings...
I think "relationships" in this way are very important! The world goes round on relationships... It's a powerful force... Even if it is done in this kind of weird way...
Best wishes,
Dien
Quote:
Originally Posted by GordonJ
Super nice chat, a couple of thoughts...although the sound is different, the band you manage reminds me of The Fendertones, my preference when listening to Beach Boy tunes, they have a deeper, fuller sound.
So I guess that is what I like about your band, the full, rich sound and the multi cultural beats.
Anywho... I've been thinking about TRANSACTIONAL VS RELATIONSHIP. My now and for the rest of the time, is mostly transactional...GRAB AND GO (away from me).
As a publisher you have mostly RELATIONSHIPS, with your members here and subscribers on your Newsletter lists.
I mention this because what I see around the Net, and I do get around it...is that most newbies WANT transactions, but they don't have the experience to get them...where as the Relationship takes TIME to build albeit, probably more profitable and higher Lifetime Value of a customer.
So it comes down to choosing which one at the start of something new. And maybe age/TIME has a say. Having young children in the house is just naturally going to take up some time.
I don't think most people are very good time "managers", if that is what you want to call it.
When I tell people to start at Gumroad with a transaction, USUALLY a low cost one, it is to get them to see all the elements of going forward. But at the same time, whatever the thing is that is being sold, the ideal is to have it create a relationship.
They both work, so it comes back to what one wants from their efforts. Younger people might be better served with building relationships, older geezers like me self may want to stay with TRANSACTIONAL Grab & Go Products with no fuss, no slop and mess.
Any further thoughts?
Gordon
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