I'm checking my physical mail...
And I get a
handwritten note...
Fuming, I think...
couldn't they take the time to type it up properly?!!?!
Okay, I'm kidding...
Usually, if I get what seems to be a handwritten note...
I pay more attention!
I think... wow, this person has
handwritten this note, just for me!
It makes me feel a little special, like it's not a mass-produced note (though it's of course possible that it was)...
What's the bet that these "handwritten" notes get a better response - and thus, better sales, and make more money?
The point of this is to share Denny Hatch's article...
Stating that, in much copywriting -
UGLY WORKS!
http://dennyhatch.blogspot.com/2023/...n-windows.html
(There may be some exceptions, such as if you want to give the image of prestige...)
Best wishes!
Dien