Hi Glenn,
Thanks for sharing Bob Marley's secret to success!
I'm taking your advice, and...
I'm growing my dreadlocks as we speak! 
(Just kidding about the dreadlocks!)
No, of course... the power of three...
Another way people use the power of three...
They have three offers...
You would know about this, sometimes called "decoy pricing"...
The Economist magazine made this offer... Three possible options a subscriber could choose...
1. Economist.com subscription - online-only subscription to all articles, price is $59 per year.
2. Economist magazine print-only subscription - get the printed issue of the Economist, price is $125 per year.
3. Economist print and web site subscription - get the printed magazine, and access to the website, price is $125 per year.
Yes, option 3 is the same price as option 2 - but you get more!
The result is to direct more buyers to option 3 over option 1, because by adding option 2, option 3 looks like an incredible bargain!
Without option 2, a greater percentage of people would choose option 1 over option 3!
Pricing Experiments You Might Not Know, But Can Learn From
https://cxl.com/blog/pricing-experim...an-learn-from/
Best wishes,
Dien
Quote:
Originally Posted by Glenn
Thanks for Telling me about Your Band Dien,
Got a funny Music Related Story.
Bob Marley And Me Have a LOT In Common.
I - He had Dreadlocks. (Well, No. A Lot of mine fell out.)
II - Bob Smoked a Lot of Marijuana. (Darn. Not me. I Need All my Brain Cells)
III - Bob Is From Jamaica. (Oooops. Not that either. I have not even Visited)
So What do We Have IN COMMON?
The
Magic
of
Three!
You Know what happens after You’re Gone?
People Say Nice Things about you.
NOT SO Much.
So I Just Spotted this Headline.
***
“Bob Marley Had 3 Kids By 3 Different Women in 30 Days”
***
Well.
I have a Confession.
***
I Ran The Same Ad in 3 Different Places in 30 days.
***
#1 - I Put it into several 100 Newspapers for FREE.
AFTER The Phone Started Ringing.
#2 - Then We Ran The Classified in a Newspaper.
The Phone Rang.
#3 - Then We Put a Photo and The Ad in a Car/Yacht/Trader Magazine.
And the phone rang off the hook for 2 Days until We UNPLUGGED it.
(We Sold 3 Yachts. Two others for Friends.)
The Ad?
“Husband Falls in Love,
Buys 2nd Yacht,
Wife Steamed! Must Sell.
Phone Judy - 1-Phone #
You say, “But I Don’t have a Yacht.”
Do You Have a Car or Truck or a House You Wanna Sell?
Husband Falls in Love,
Buys 2nd Truck,
Wife Steamed! Must Sell Hers.
Make And Model - Judy Ph #
================
Husband Falls in Love.
He Has a House/She Has a House,
Keeping Hers - MUST Sell His.
Call Jimmy Ph #
(EDITORS NOTE - I combined 2 Mega Ads. I wrote the 1st. The 2nd Got 300,000 people to Show up at a yard sale.
Thanks,
Glenn
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