Hi Unpink,
An influencer to my understanding is...
...someone with a big following on social media (e.g. YouTube, Instagram, TikTok, Twitter / X, etc.)
When they post something, a lot of people tend to watch or read it!
I don't think you have to make money from it to be an "influencer" - but they often can and do make money...
Some platforms (like YouTube) can pay you for views of your videos, if you are popular enough.
Others can do deals with various businesses to promote their products as part of the video.
Another way is some "influencers" can create their own products, and promote the sales of their products through their channels...
That's how I understand it, anyway!
Best wishes,
Dien
Quote:
Originally Posted by unpinkpanther
I mean, can someone explain what it means without having to resort to "web 2.0" jargon?
Who is an influencer?
What does an influencer actually do?
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