Taylor Swift and Gossip
Glenn,
Thanks for the tip on Taylor Swift. This got me to thinking.
She is not only selling gossip.
She is selling INTIMACY !
She is revealing the "deepest" parts of her life with her fans.
Imagine using this same intimacy to get in the door with a client. Or just to sell more. This opens a lot of thought.
Imagine a headline that reveals a deep, dark secret.
Imagine a headline that reveals a hidden desire.
The possibilities!
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