Business Cards Vs. Hot Sheet Vs. Giveaway
As I've mentioned in the past, I've always been interested in finding ways to get clients interested in what I do... consulting.
I've used business cards.... no success.
When I've used a flyer or "hotsheet" a little interest.
The results when gave something away like a little promo item... nothing.
When I gave away a thank you card... much more success !
However, the most success I have ever had comes when I solve a problem for someone I am talking with when I meet them AWAY from their business. In other words, I am not going into a business and prospecting. I am doing other things and get to talking with someone. Find out a problem. Offer solution. If the person gets excited, then we move on.
The problem with this approach is that it is slow. It works, but time consuming. I have not taken the time to use Glenn Osborn's baseball cap or sport shirt idea, but I think now is the time for me to just put it to work.
Thanks Glenn.
|