Love Gary B. Thanks Dien for the link, this caught my eye in the article:
And the most important thing he studies is the ocean, the environment his quarry swims in. It’s the ocean that affects his target more than anything else. The ocean determines the temperature of the water, the currents, the depth at which the fish are swimming, the times they are likely to be hungry, etc.
Way back, before SowPub, I wrote about the Great Lakes, the BIG OCEANS, and the small ponds of where one might go fishing (as related to marketing).
Very early Internet Oceans remain the big waters; ****, Education, Relationships, and now there are so many small ponds, any one of which could provide a man a belly full of fish a day, if he knows how to fish.
If anyone were to just APPLY the Ocean metaphor Gary B. uses, and understand it is the ocean which affects the target more than anything else, they would soar with success.
Nothing like some old timers, and their hard earned wisdom, to help guide the whippersnappers, who want to be fed for more than just a day.
Gordon
Quote:
Originally Posted by Dien Rice
Hi Glenn,
Dang! You got me listening to Taylor Swift... 
(Though I do like some of her songs...)
She really has a knack, I feel, for penning lyrics that other young women can relate to....
As well as "thanK you aIMee" (the capital letters spell "K-I-M"), other songs young women can relate to are the monster hit "Shake it off", "We are never getting back together", and so on...
She is a master (mistress?) of rapport with her target audience!
This is definitely something a lot of marketers could learn...
As legendary copywriter Gary Bencivenga says...
"Don't think like a fisherman, think like a fish."
(You can find more about this saying at the following link... search for the word "fisherman"...
https://mynotetakingnerd.wordpress.c...s-of-all-time/ )
Thanks again, Glenn! I love your ingenious insights...
Best wishes, Dien |