Hi Gordon,
Now that you point it out, I can see how this metaphor also applies to what you teach in your awesome work,
Remote Influence!
Thanks for sharing that detail...!
You have a lot of great work under your belt... Which probably the world needs more than ever right now, in my opinion...
Meanwhile... You might enjoy this talk... I thought it was great!
It's a keynote speech by extremely successful freelance copywriter Richard Armstrong...
(It's about an hour long... I'd say the first 20 mins or so is entertaining "warm up"... then he gets into the "meat and potatoes" around 20 mins in or so...)
Parts of his talk (which is from 2014) are in alignment with parts of
Remote Influence (from 2000)... Showing what an incredible work that really is which you produced!
2014 Keynote Speaker - Richard Armstrong
https://www.youtube.com/watch?v=5cVEHi2Scbo
Best wishes!
Dien
P.S.
Remote Influence is temporarily not available, while we give everything a "facelift", then it will be back again soon...
Quote:
Originally Posted by GordonJ
Love Gary B. Thanks Dien for the link, this caught my eye in the article:
And the most important thing he studies is the ocean, the environment his quarry swims in. It’s the ocean that affects his target more than anything else. The ocean determines the temperature of the water, the currents, the depth at which the fish are swimming, the times they are likely to be hungry, etc.
Way back, before SowPub, I wrote about the Great Lakes, the BIG OCEANS, and the small ponds of where one might go fishing (as related to marketing).
Very early Internet Oceans remain the big waters; ****, Education, Relationships, and now there are so many small ponds, any one of which could provide a man a belly full of fish a day, if he knows how to fish.
If anyone were to just APPLY the Ocean metaphor Gary B. uses, and understand it is the ocean which affects the target more than anything else, they would soar with success.
Nothing like some old timers, and their hard earned wisdom, to help guide the whippersnappers, who want to be fed for more than just a day.
Gordon
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