Shout out to Jeffrey Lant, a hidden gem among the persuasion experts.
I like how Armstrong says he begins with a picture in his mind of what his target is thinking, so he can RESONATE with what is already there...and a reminder, I like him, but he does have to own up to putting "lipstick on a pig" when he penned THE ART OF THE DEAL for Trump.
Like a fish in water, we swim in information. And the idea isn't A BIG BANG to gain attention, but a subtle chime which resonates...although, loud noises are the preferred way of today's politicos and some marketers.
Armstrong's take of modern communication, the overlapping circles where Advertiser and Customer INTERSECT, has the Response (resonance) as a real time interaction. And I like how he concludes his speech, which is a template for how one should do it, mix enough humor to engage, and enough info to educate...he concludes by not telling the copywriters to GO FORTH AND GET RICH...but rather, what good can you do with your power?
As you know, I revised the original Remote Hypnosis, because I felt it was too much, too good for the masses, and one which wouldn't have been appreciated and understood...and watered it down to Remote Influence.
Now that Armstrong has put "lipstick on a pig" (his words about Trump) and has basically unleashed Jimmy Dean meets Revlon, or the hog farm known as Congress, hope he does more good with his powers than making money for ghosting a book on the Devil (again, his words, not mine).
If this resonates with you, you are a good person, if not, you are "disgusting".
If you had a little time, consider putting out the real secrets of GJA, the ones we discussed privately, but never made public.
I will continue on my merry LOTTERY ways. No customers there. HA!
Gordon
Quote:
Originally Posted by Dien Rice
Hi Gordon,
Now that you point it out, I can see how this metaphor also applies to what you teach in your awesome work, Remote Influence!
Thanks for sharing that detail...!
You have a lot of great work under your belt... Which probably the world needs more than ever right now, in my opinion...
Meanwhile... You might enjoy this talk... I thought it was great!
It's a keynote speech by extremely successful freelance copywriter Richard Armstrong...
(It's about an hour long... I'd say the first 20 mins or so is entertaining "warm up"... then he gets into the "meat and potatoes" around 20 mins in or so...)
Parts of his talk (which is from 2014) are in alignment with parts of Remote Influence (from 2000)... Showing what an incredible work that really is which you produced!
2014 Keynote Speaker - Richard Armstrong
https://www.youtube.com/watch?v=5cVEHi2Scbo
Best wishes!
Dien
P.S. Remote Influence is temporarily not available, while we give everything a "facelift", then it will be back again soon... |